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Hang out in Myeongdong, Hongdae, or Gangnam and you’ll come across so many little Korean boutiques and designers to shop to your heart’s content! If you’re looking to expand your wardrobe with Korean fashion, here is a list of some famous and not-so-famous Korean clothing brands and Korean clothing stores that I’ve come across while living in Seoul.

And don’t forget to check the sizing chart for the specific store and take your measurements in centimeters! Most Korean clothing conforms to Asian sizing (petite) and often comes only in free-size clothing — or one-size-fits-all. If you’re shopping in Seoul, Korea, and looking for anything that runs bigger, check out Where to Find Plus-Sized Clothing in Seoul, Korea 2020, or check out Where to Shop for International Brands in Korea.

Where to Shop for Lingerie and Underwear in Seoul

Below are a few popular Korean lingerie and underwear brands or shops in South Korea. If you’re looking for plus-sized lingerie in Seoul for bigger cup sizes, I suggest heading to the article, Where to Buy Plus-Sized Clothing in Seoul, Korea 2021, or visiting some international brands with a presence in South Korea that have extended sizes in Where to Shop for International Fashion in Seoul, Korea.

Aimerfeel

Sexy Cookie

Feminine Lingerie Styles in South Korea

Lingerie Han

Premium Lingerie in South Korea

6ixty8ight

6ixty8ight.com - Korean lingerie store (@momotherose, momotherose.com)
Korean lingerie from 6ixty8ight.com

Sexy Kong

Sexy Lingerie Styles in South Korea

Where to Shop for Athletic Wear in Seoul

Xexymix

Korean fitness brand xexymix.com (@momotherose, momotherose.com)
Shop for Korean activewear at xexymix.com

Korean athletic wear brand where you can find leggings, yoga outfits, tank tops, swimwear. Runs small.

Where to Shop for Women’s Fashion in Seoul

Guka

Guka.co.kr - Contemporary women's fashion in Korea (@momotherose, momotherose.com)
Shopping for women’s clothing in Korea at guka.co.kr

Feminine, women’s clothing store in Korea. Love their styles, but runs small like most Korean clothing brands. Sizing only goes up to a large (around a US size 6). You can also purchase Guka clothing at wconcept.co.kr.

Blanc & Eclare

Korean fashion brand, Blanc & Eclare

Former Girls’ Generation singer, Jessica Jung, started the Korean fashion brand, Blanc & Eclare, in early 2014. Headquartered in New York, you can also purchase Blanc & Eclare fashion and accessories at W Concept in Korea.

Jull-log

Shopping for contemporary Korean women's fashion from jull.co.kr
Shopping for Korean women’s fashion from jull.co.kr

Jullog is a women’s trendy Korean fashion brand, but unfortunately, “free size” only. Their latest bags are serious Bottega Veneta dupes.

Chicline

Shopping for Korean Fashion at chic-line.com

Tibaeg

shopping for korean women’s fashion from tibaeg.co.kr

Ultra-feminine women’s clothing from designer, Cho Eun Ae. Sizes are generally free-size or small/medium.

Lucky Chouette

Lucky Chouette clothing brand in Korea from kolonmall.com

Popular, youthful clothing brand in Korea from designer, Kim Jae-hyun.

The Studio K

Women’s fashion in Korea from thestudiok.com

LIE

Shopping for Women’s Clothing at liecollection.com

So, not technically in Korea, but the designer is Korean. Lie Collection offers a collection of interesting “feminine athleisure.” Sizes go up to a US 8-10 (large). US shipping is also available! Their New York Store is at 30 Gansevoort Street, New York, NY 10014. Ships to Korea from the USA.

Prost J

Shopping in Korea from prostj.com
Shopping in Korea from prostj.com

Carrie’s Closet

Korean women's fashion at carriescloset.co.kr
Korean women’s fashion at carriescloset.co.kr

Liphop

Trendy Korean Women's Fashion at liphop.co.kr
Trendy Korean Women’s Fashion at liphop.co.kr

Angtoo

Shopping for women’s fashion in Korea at angtoo.com

Korean women’s fashion store with a tall-sized section.

Ready2Wear

Ready2Wear is a Korean fashion brand in Seoul, South Korea

Ready2Wear is a premium clothing brand with a minimal, classic aesthetic in South Korea that carries leather shoes up to a KR 260 (US 9). The Ready2Wear offline showroom is located at 7, Hannam-daero 27ga-gil, Yongsan-gu, Seoul.

Mixxo

Fast fashion store, Mixxo, in Korea

Mixxo is another affordable, fast-fashion store in South Korea, carrying sizes small, medium, and large (equivalent to maybe a US 6).

Stylenanda

Shopping at Stylenanda.com

A one-stop-shop for the trendiest Korean fashion. Beware: most of the clothes are free-size. Also known for their 3CE (Instagram) k-beauty brand. If you’re in Myeongdong or Hongdae, head to the Stylenanda Pink Pool Cafe for the aesthetics!

The Stylenanda Myeongdong location is 66-2, Chungmuro 2-ga, Jung-gu, Seoul. Hongdae location is 335-21, Seogyo-dong, Mapo-gu, Seoul.

Beanpole

Shopping for women’s fashion in Korea at Beanpole (SSFSHOP)

Another casual fashion brand in Korea that carries both men & women’s clothing and leather accessories.

8 Seconds

Korean fast fashion brand, 8 Seconds

In response to Korea’s love of fast fashion, textile manufacturer, Cheil Industries. created 8Seconds in 2012. 8Seconds is an affordable, fast-fashion Korean clothing chain that carries sizes up to an extra-large (probably equivalent to a US medium or US 8). Quality is on the lower end (as are prices), and in my opinion, flimsier than H&M.

Hazzy’s

Shopping for fashion in Korea at hazzys.com

Casual Korean fashion brand, Hazzy’s, sells both men & women’s clothing.

Jaju

Athleisure from JAJU on SIvillage.com
Athleisure from JAJU on SIvillage.com

Jaju is often compared to the famous Japanese basics store, Muji, for its minimalist style. They stock all sorts of housewares, lifestyle products, and clothing. Jaju products are owned by Shinsegae, so you can also find their products at E-mart or their standalone stores like the one in Sinsa (536-16 Sinsa-dong, Gangnam-gu, Seoul).

A-Land

Korean lifestyle brand, Aland
Korean lifestyle brand at a-land.co.kr

Mostly free-size clothing, but worth peeking at for beauty, accessories, and loose styles. A-Land is very much like Urban Outfitters back home. Korean clothing can be found online and offline.

Where to Shop for Athleisure and Street Style Brands in Seoul

Stretch Angels

Korean athleisure brand, Stretch Angels
Korean athleisure wear at stretch-angels.com

You can shop for Korean athleisure and trendy, faux leather accessories at Stretch Angels. You can also shop Stretch Angels at wconcept.co.kr.

Rare Market

Rare Market crocs at raremarket.com (@momotherose, momotherose.com)
Rare Market Crocs

One of Seoul’s coolest concept shops that draw tourists and locals alike. Located at 24 Apgujeong-ro 80-gil, Cheongdam-dong, Gangnam-gu, Seoul. The duo behind Rare Market, Hyejin Jung & Dami Kwon, is also behind the contemporary fashion line, We11Done (Instagram).

Vibrate

Korean streetwear brand, Vibrate
Korean streetwear at Vibrate

Korean streetwear brand, Vibrate. Their Sinsa location is at 519-13 Sinsa-dong, Gangnam-gu, Seoul.

Ader Error

Korean streetwear brand, Ader Error

Korean streetwear brand, Ader Error, even has collaborations with Eastpak, 10 Corso Como, G-Shock, Puma, and Maison Kitsune. You can find their flagship shop in Hongdae at 19-18 Wausan-ro 21-gil, Seogyo-dong, Mapo-gu, Seoul, South Korea.

Worksout

Shopping for Korean streetwear at worksout.co.kr

Korean streetwear store that stocks brands like Nike, Obey, Mischief, Wacko Maria, P.A.M, Mine Denim, Vans, and Patta.

Mischief

Korean streetwear brand, Mischief (MSCHF)

Popular Korean casual streetwear brand.

thisisneverthat

korean streetwear brand, thisisneverthat

Designer streetwear brand for men in Korea.

Around the Corner

Shopping in Korea at aroundthecorner.com
Shopping in Korea at aroundthecorner.com

Trendy Korean boutique that stocks both international and Korean clothing styles.

Beaker

Shopping for BEAKER in Korea at ssfshop.com
Shopping for BEAKER in Korea at ssfshop.com

Hyein Seo

korean streetwear designer, hyeinseo.com

Kye

Detroit-based designer Kathleen Hanhee Kye, kye-official.com

Boon the Shop

Famous concept store in Seoul, Boon the Shop

Boutique in Seoul that sells both international designer brands and hip Korean designers.

Popular Korean Thrift Stores in Seoul

Vin Prime

Vin Prime is a popular secondhand, or thift shop, in South Korea

One of the most popular thrift stores in Seoul, Korea, you’ll be able to get your vintage clothing fix here. Vin Prime has many locations around Seoul, including Gangnam and Dongdaemun,

Korean Fashion Malls with a Little Bit of Everything

Once you get the hang of things, you can start shopping online in Korea. The most challenging aspect for me was navigating the Korean checkout process. Most websites require that you have a Korean phone number and Korean address at a minimum. Korean shopping websites also often use their own unique payment system and security plugins. Check out this guide here for a step-by-step explanation of this checkout process.

If you’re having trouble with the plugins, sometimes you may need to reload the website on Internet Explorer. Ridiculous, yes. But it works.

Shinsegae Department Store or SSG.com

SSG.com - Shopping for Korean hair accessories (@momotherose, momotherose.com)
Shopping for Korean hair accessories at SSG.com

Shinsegae department stores carry both Korean and International brands like BCBG. On SSG.com, you can find pretty much anything under the sun from shopping for groceries to be delivered to your home from E-Mart or Traders to shopping for the latest K-Beauty at cosmetic mega-store, Chicor.

Lotte Department Store

International Brands like Bottega Veneta, Mulberry, Bimba y Lola, Dunhill, and Ralph Lauren are sold at online shopping mall, Lotteon.com (@momotherose, momotherose.com)
International Brands like Bottega Veneta, Mulberry, Bimba y Lola, Dunhill, and Ralph Lauren are sold at online shopping mall, Lotteon.com

You may find some luck at Lotte Department Stores like Lotte World Tower Shopping Mall as they carry international brands in-stores. I was able to find some medium-sized clothing with international brands at the Lotte Department Store in Myeongdong, but I doubt they may stock anything bigger than that in-store.

Lotte also sells through its online shopping mall, lotteon.com.

SSF Shop

ssfshop.com - Korean online fashion mall (@momotherose, momotherose.com)
Korean women’s blazers from ssfshop.com

Kolonmall

kolonmall.com - Korean online fashion mall (@momotherose, momotherose.com)
Korean women’s blouses from kolonmall.com

Korean online shopping mall that carries brands like Couronne, Lucky Chouette, and Marc Jacobs.

W Concept

wconcept.co.kr - Korean online fashion mall (@momotherose, momotherose.com)
Korean women’s dresses from wconcept.co.kr

Korean fashion mall that carries a wide variety of trendy clothing.

S.I. Village

sivillage.com - korean online fashion mall owned by Shinsegae International (@momotherose, momotherose.com)
Korean women’s fashion from SIVILLAGE.com

Owned by Shinsegae International, you’ll find brands like Marni, Yohji Yamamoto, Juicy Couture, and Studio Tomboy in this online shopping mall.

29CM

29cm.co.kr - korean online fashion mall (@momotherose, momotherose.com)
Korean women’s t-shirts from 29cm.co.kr

Korean fashion mall that carries some extended sizes including imported footwear.

Ative

ative.co.kr - korean online fashion mall with mostly free size clothing (@momotherose, momotherose.com)
Korean women’s dresses from ative.kr

Korean online fashion mall with mostly free size clothing

Musinsa

Korean online shopping mall, Musinsa

Korean online shopping mall, Musinsa, sells both western and Korean brands.

Brandi

Brandi Shopping Mall in South Korea

Brandi is a South Korean shopping mall that sells women’s clothing, shoes, and accessories.

Ably

Ably is a shopping app in South Korea

Ably is a shopping and lifestyle app in South Korea where you can purchase women’s fashion, cosmetics, and accessories. The app is in Korean-only, unfortunately.

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