Hang out in Myeongdong, Hongdae, or Gangnam and you’ll come across so many little Korean boutiques and designers to shop to your heart’s content! If you’re looking to expand your wardrobe with Korean fashion, here is a list of some famous and not-so-famous Korean clothing brands and Korean clothing stores that I’ve come across while living in Seoul.
And don’t forget to check the sizing chart for the specific store and take your measurements in centimeters! Most Korean clothing conforms to Asian sizing (petite) and often comes only in free-size clothing — or one-size-fits-all. If you’re shopping in Seoul, Korea, and looking for anything that runs bigger, check out Where to Find Plus-Sized Clothing in Seoul, Korea 2020, or check out Where to Shop for International Brands in Korea.
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Where to Shop for Lingerie and Underwear in Seoul
Below are a few popular Korean lingerie and underwear brands or shops in South Korea. If you’re looking for plus-sized lingerie in Seoul for bigger cup sizes, I suggest heading to the article, Where to Buy Plus-Sized Clothing in Seoul, Korea 2021, or visiting some international brands with a presence in South Korea that have extended sizes in Where to Shop for International Fashion in Seoul, Korea.
Where to Shop for Athletic Wear in Seoul
Korean athletic wear brand where you can find leggings, yoga outfits, tank tops, swimwear. Runs small.
Where to Shop for Women’s Fashion in Seoul
Feminine, women’s clothing store in Korea. Love their styles, but runs small like most Korean clothing brands. Sizing only goes up to a large (around a US size 6). You can also purchase Guka clothing at wconcept.co.kr.
Former Girls’ Generation singer, Jessica Jung, started the Korean fashion brand, Blanc & Eclare, in early 2014. Headquartered in New York, you can also purchase Blanc & Eclare fashion and accessories at W Concept in Korea.
Jullog is a women’s trendy Korean fashion brand, but unfortunately, “free size” only. Their latest bags are serious Bottega Veneta dupes.
Ultra-feminine women’s clothing from designer, Cho Eun Ae. Sizes are generally free-size or small/medium.
Popular, youthful clothing brand in Korea from designer, Kim Jae-hyun.
So, not technically in Korea, but the designer is Korean. Lie Collection offers a collection of interesting “feminine athleisure.” Sizes go up to a US 8-10 (large). US shipping is also available! Their New York Store is at 30 Gansevoort Street, New York, NY 10014. Ships to Korea from the USA.
Korean women’s fashion store with a tall-sized section.
Ready2Wear is a premium clothing brand with a minimal, classic aesthetic in South Korea that carries leather shoes up to a KR 260 (US 9). The Ready2Wear offline showroom is located at 7, Hannam-daero 27ga-gil, Yongsan-gu, Seoul.
Mixxo is another affordable, fast-fashion store in South Korea, carrying sizes small, medium, and large (equivalent to maybe a US 6).
A one-stop-shop for the trendiest Korean fashion. Beware: most of the clothes are free-size. Also known for their 3CE (Instagram) k-beauty brand. If you’re in Myeongdong or Hongdae, head to the Stylenanda Pink Pool Cafe for the aesthetics!
The Stylenanda Myeongdong location is 66-2, Chungmuro 2-ga, Jung-gu, Seoul. Hongdae location is 335-21, Seogyo-dong, Mapo-gu, Seoul.
Another casual fashion brand in Korea that carries both men & women’s clothing and leather accessories.
In response to Korea’s love of fast fashion, textile manufacturer, Cheil Industries. created 8Seconds in 2012. 8Seconds is an affordable, fast-fashion Korean clothing chain that carries sizes up to an extra-large (probably equivalent to a US medium or US 8). Quality is on the lower end (as are prices), and in my opinion, flimsier than H&M.
Casual Korean fashion brand, Hazzy’s, sells both men & women’s clothing.
Jaju is often compared to the famous Japanese basics store, Muji, for its minimalist style. They stock all sorts of housewares, lifestyle products, and clothing. Jaju products are owned by Shinsegae, so you can also find their products at E-mart or their standalone stores like the one in Sinsa (536-16 Sinsa-dong, Gangnam-gu, Seoul).
Mostly free-size clothing, but worth peeking at for beauty, accessories, and loose styles. A-Land is very much like Urban Outfitters back home. Korean clothing can be found online and offline.
Where to Shop for Athleisure and Street Style Brands in Seoul
You can shop for Korean athleisure and trendy, faux leather accessories at Stretch Angels. You can also shop Stretch Angels at wconcept.co.kr.
One of Seoul’s coolest concept shops that draw tourists and locals alike. Located at 24 Apgujeong-ro 80-gil, Cheongdam-dong, Gangnam-gu, Seoul. The duo behind Rare Market, Hyejin Jung & Dami Kwon, is also behind the contemporary fashion line, We11Done (Instagram).
Korean streetwear brand, Vibrate. Their Sinsa location is at 519-13 Sinsa-dong, Gangnam-gu, Seoul.
Korean streetwear brand, Ader Error, even has collaborations with Eastpak, 10 Corso Como, G-Shock, Puma, and Maison Kitsune. You can find their flagship shop in Hongdae at 19-18 Wausan-ro 21-gil, Seogyo-dong, Mapo-gu, Seoul, South Korea.
Korean streetwear store that stocks brands like Nike, Obey, Mischief, Wacko Maria, P.A.M, Mine Denim, Vans, and Patta.
Popular Korean casual streetwear brand.
Designer streetwear brand for men in Korea.
Trendy Korean boutique that stocks both international and Korean clothing styles.
Boutique in Seoul that sells both international designer brands and hip Korean designers.
Popular Korean Thrift Stores in Seoul
One of the most popular thrift stores in Seoul, Korea, you’ll be able to get your vintage clothing fix here. Vin Prime has many locations around Seoul, including Gangnam and Dongdaemun,
Korean Fashion Malls with a Little Bit of Everything
Once you get the hang of things, you can start shopping online in Korea. The most challenging aspect for me was navigating the Korean checkout process. Most websites require that you have a Korean phone number and Korean address at a minimum. Korean shopping websites also often use their own unique payment system and security plugins. Check out this guide here for a step-by-step explanation of this checkout process.
If you’re having trouble with the plugins, sometimes you may need to reload the website on Internet Explorer. Ridiculous, yes. But it works.
Shinsegae department stores carry both Korean and International brands like BCBG. On SSG.com, you can find pretty much anything under the sun from shopping for groceries to be delivered to your home from E-Mart or Traders to shopping for the latest K-Beauty at cosmetic mega-store, Chicor.
You may find some luck at Lotte Department Stores like Lotte World Tower Shopping Mall as they carry international brands in-stores. I was able to find some medium-sized clothing with international brands at the Lotte Department Store in Myeongdong, but I doubt they may stock anything bigger than that in-store.
Lotte also sells through its online shopping mall, lotteon.com.
Korean online shopping mall that carries brands like Couronne, Lucky Chouette, and Marc Jacobs.
Korean fashion mall that carries a wide variety of trendy clothing.
Owned by Shinsegae International, you’ll find brands like Marni, Yohji Yamamoto, Juicy Couture, and Studio Tomboy in this online shopping mall.
Korean fashion mall that carries some extended sizes including imported footwear.
Korean online fashion mall with mostly free size clothing
Korean online shopping mall, Musinsa, sells both western and Korean brands.
Brandi is a South Korean shopping mall that sells women’s clothing, shoes, and accessories.
Ably is a shopping and lifestyle app in South Korea where you can purchase women’s fashion, cosmetics, and accessories. The app is in Korean-only, unfortunately.