Sometimes when Korean clothes don’t suit you (or fit me well, in my case), it’s always good to be on the lookout for familiar brands with western sizing! Here is a roundup of non-Korean, international brands that are located in Seoul, Korea, or international brands that ship to South Korea.
Don’t forget to check out the original roundup of Korean clothing stores in Seoul at The Ultimate Guide to Shopping in Seoul. For plus-sized shopping in Korea (anyone that’s bigger than a US size 4-6), check out Where to Find Plus-Sized Clothing in Seoul, Korea 2020.
Shopping for Clothes in Seoul
You’ll notice that international brands may have different sizing — e.g. Asian Sizing — than what you’re used to back home. Best to try on items in store if you’re unsure.
Zara – Spanish store, Zara, in South Korea stocks all sizes albeit more expensive than what you may be used to back home. In terms of sizing, I’m still a size medium in Zara clothing. Bigger shoe sizes (like European 41 or US size 10) may not be available in-store, but can be found online. Also, you can purchase online and return in-store if the fit or quality is off. There are a few physical locations scattered around Seoul like on Gangnam-daero, Garosu-gil, or Myeongdong.
H&M – Swedish store, H&M, in South Korea Also offers sportswear, seasonal swimwear, and lingerie! You can find larger-sized stockings here as well. Available both online and offline with multiple locations around Seoul, carrying shoes and clothing up to a size 42-44 in-store. Asian fit (petite) will be the new norm for H&M in Korea, so look for the ‘Tall Fit’, labeled as T next to the size number. Sinsa location is 21 Apgujeong-ro 12-gil, Sinsa-dong, Gangnam-gu, Seoul.
& Other Stories – &Other Stories in Korea is a little more premium and feminine than its fast-fashion sister store, H&M. & Other Stories’ Sinsa location is at 342 Apgujeong-ro, Sinsa-dong, Gangnam-gu, Seoul.
Benetton – Oh! Benetton! Though there are no flagship stores that I know of in Korea, you can find a Benetton section at big department stores like Lotte, Shinsegae, or the Galleria.
Mango – Spanish fast-fashion store, Mango, is in the Sinsa area as well at 126 Apgujeong-ro, Sinsa-dong, Gangnam-gu, Seoul.
Columbia Sportswear – Koreans love to hike, so it’s no surprise Columbia Sportswear made it into South Korea.
Maison Kitsuné – Their flagship store is on Garosu-gil in Sinsa! There’s also a totally instagrammable café inside.
Massimo Dutti – Also owned by Spanish colossus, Zara, Massimo Dutti is the more grown up version. They sometimes carry bigger-sized leather shoes online, so keep an eye out.
Lululemon – Thank goodness that American athleisure brand, Lululemon, has many locations in Seoul! Where else am I going to buy tights? Yes, I know. They are pricey for what they are, but they make my butt look so good. They actually manage to carry US sizing, too.
Dior – If I had all the money in the world, I’d be here every week. There’s a beautiful café inside if you need your Dior fix, but all you can afford is a coffee.
10 Corso Como – Italian boutique, 10 Corso Como, is located in Apgujeong. I adore this place for its unique imported fragrances, gorgeous housewares, and luxury leather goods like Alaïa. There’s also a little bookstore and café inside.
Club Monaco – I’ve only seen Club Monaco at department stores, but you never know! Selection is limited.
Marimekko – I’m a Marimekko addict, and the clothes tend to run quite roomy. The sales are not as competitive as other countries, probably because Marimekko Korea runs independently to Marimekko Finland. But that also means you may find odd things here are there that are sold out in other stores (like those wood-handle Marimekko umbrellas!)
American Eagle – Locations all over Seoul.
Hollister – I personally haven’t shopped at a Hollister since middle school, but it exists here. You’re welcome.
Nike – American fitness wear company, Nike, in South Korea. I bought gym leggings here the other day at their location on Gangnam-Daero, but be warned: the fit is small. I am normally a medium (US 8) in Nike clothes but had to buy an XL here. Most of the leggings at the store were also on the shorter side, and I had to search high and low for full-length leggings that weren’t capris on me.
Adidas – Watch out for Asian Fit. All the jackets I’ve bought look shrunk/cropped! I usually try to go for unisex styles since I’m a beast at 5’10ft in South Korea.
North Face – American outdoor recreation product company, North Face, probably sells a lot of ‘padding’ (puffer coats) here due to the very cold winter.
Moncler – They carry Moncler at big department stores like Shinsegae. There’s also a standalone store in Apgujeong.
Under Armour – Sportswear store but sizing is similar to Nike, aka Asian Fit.
COS – Minimalist styles and leather goods. I did see COS stock size large in-store which is comforting. They also have size EU 41 (US 10) shoes on their Korean website.
Uniqlo – Heattech is a godsend during the cold, Korean winter. Sizing is limited in stores, but you may have luck ordering online.
Tommy Hilfiger – Who knew there was a Tommy Hilfiger in Korea?
Guess – Really overpriced to what you’d find in the United States and the selection is much smaller. Only saw a size small on display.
Theory – Located in the big department stores like Lotte and Shinsegae.
Benetton – Found Benetton in Lotte and Shinsegae Department stores, but they only had a size small on display. Asked for a medium which they had in the back which suggests they may carry other sizes. Their website does have a fuller range of sizes, however.
Wolford Boutique – I am absolutely obsessed with their tights and bodysuits. I’ve seen tights like Velvet 66 go up to a size L online at Wolford Korea.
Shopping for Shoes in Seoul
Camper – Doesn’t seem to carry bigger sizes. I am heartbroken.
Repetto – By some miracle, they actually seem to carry size 41 and 42 on their Korean website. They are however on the pricier side as far as shoes go.
Aldo – Occasionally, I do see larger sizes on their website in very few styles. Sadly, they don’t seem to carry bigger sizes at offline Aldo stores.
Stuart Weitzman – You can find Stuart Weitzman at department stores like Shinsegae or Lotte! However, sizes seem to stop at a Korean 250.
Charles & Keith – Large sizes are available online.
Crocs – I’ve only seen one style in a US Women’s 10 online, but you never know! As Crocs have become less hideous over the years, it’s worth considering.
Vans – Since Vans Sneakers are pretty much all unisex styles, you’ll be able to find most sizes online and offline!
Jimmy Choo – You can find Jimmy Choo in most department stores in Seoul! Bigger sizes are limited online, so watch out.
Converse – Ditto on unisex styles!
Skechers – Women’s styles seem to be limited in sizing (nothing past a Korean 250).
Shopping for Clothes that Ship to Korea
If the selection at local stores doesn’t work for you, embrace the power of online shopping.
IMPORTANT: Take notice of any import fees that you may have to pay to ship to South Korea. Unless the store includes the custom duties & VAT in your final price, you may be charged extra when the item goes through customs in South Korea. If the order is under $150-200 (including shipping), you may be okay. More information about Korean customs clearance can be found here.
Borderfree.com – Includes retailers that are part of BorderFree shopping, shipping worldwide.
Everlane – Ships to Korea with duties included in price.
Nordstrom – Ships to Korea with duties calculated at checkout.
Asos – Ships to Korea, but watch out for duties for orders over $150.
Shein – Fast-fashion chain that ships to Korea. I’ve heard the quality is lacking but carries plus-sized clothing.
Aliexpress – Extensive selection of goods, mostly from China.
Amazon.com – I’ve heard if you make friends with someone on the military base, you can bypass some of the customs duties. You may get the person in trouble, however. Opting for Amazon Prime in Korea may not be worth it if you don’t shop as frequently. You’ll still have to pay to ship but at a slightly lower cost. Their global store can be a godsend when you can’t find an item’s equivalent on Coupang.com or Gmarket.
The Reformation – Duties and taxes calculated at checkout.
ShopBop – I’ve ordered shoes from ShopBop to Korea which took about two weeks to arrive (the usual).
Revolve Clothing – Trendy women’s fashion that ships internationally. Duties/taxes not included.
FarFetch – Luxury fashion!
Luisviaroma – Luxury fashion!
How much are import fees to Korea?
If you’re shipping items to Korea from overseas, keep in mind that you will have to pay duties over 150,000 KRW. For most products, you’ll have to pay 8% customs duties and 10 % value-added tax (VAT). However, some goods are liable to special excise taxes and other taxes. More information is available here: customs.go.kr. Sign up for a personal customs clearance code here: unipass.customs.go.kr. You won’t need a personal customs clearance code on Amazon.com though.
Some (but not all) websites will calculate duties and taxes at checkout like Everlane or The Reformation.
Now, that you’ve read my list of international clothing stores in Seoul and (potentially) did some damage to your wallet, where did you end up visiting? And if I’m missing any stores that you think need to make this list, tell me below!